If you are a person wanting to start a retail business, you no longer have to open a physical store. With the development in the e-commerce and the internet, you can easily start with an online store and develop from there. But there are many arguments to and against opening online stores. Here is a brief explanation on both pros and cons of the methods.
The cost factor
When starting a business, the first barrier is the cost. If you open a store, the cost is higher. Because you have to rent the space, and to the required interior work, hire staff to maintain the store and on top of all you have to pay extra utilities. But if you open an online store, you only have to pay for the website and the maintenance of that, you don’t have to pay for the extra things until you make some money. For example if you open a clothing retail shop opening a footwear online Australia is much cheaper than opening a physical store. However there are several arguments that the cost is not very cheaper in running an online store as well. You still need to pay for the postage and delivery charges of the good customers service.
The biggest problem faced by any startup company is the promoting part of the company. Whether it is a business or a retail store you need to be able to convince the customers to purchase your products. Most of the time online stores work if the customers have a good idea about your products. But with many fake and low quality online stores available customers are afraid to buy from new shops. In this case opening a footwear online Australia store can be quite risky. However same rule goes to the physical stores as well, but when the customers can come and see the products and touch them it convinces them better to buy shoes online Australia, at http://www.sirenshoes.com.au/.
When starting any business, you need to focus on the competition. If you open a store you have to worry about the competition in the area only. For example if you open a clothing store you have to worry about the shops in the area, but if you open an online store you have to worry about the competition worldwide. Also you may have to compete with major competitors like Amazon and eBay. It is not easy to beat the competition in the online retail world. It is important to do a proper market research and figure out what sort of a store will suit you the most.